A biblioteca de ganchos para vídeos de formato curto
3,546 linhas de abertura comprovadas para TikTok, Reels e Shorts. Filtre por tema e estilo, copie o que funciona, pule o brainstorming.
Explorar hooks por categoria
Cada hook, organizado pela função que exerce. Abra uma categoria para copiar qualquer um dos seus hooks ou transformá-lo direto em um vídeo.
Authority & Proof
Hooks that establish credibility and expertise. Use stats, credentials, and experience-based openers to grab attention from viewers who value authority.
- “After working with 100+ clients, I noticed this pattern…”
- “I thought this advice was cliché—until it made me $50K.”
- “This “random” win wasn’t random at all.”
Business & Marketing
Hooks for business, startup, and marketing content. Grab attention with revenue numbers, growth tactics, and insider strategies that entrepreneurs can't scroll past.
- “Most businesses don’t fail from competition—they fail from bad decisions.”
- “Don’t focus on followers—focus on customers.”
- “No one remembers features—they remember feelings.”
Curiosity & Intrigue
Hooks that create an irresistible information gap. These openers make viewers need to keep watching to satisfy their curiosity.
- “I found something that doesn’t add up…”
- “I found the missing link.”
- “I didn’t think it would matter, but it did.”
Money & Finance
Hooks about money, investing, and financial freedom. Tap into one of the most searched topics with openers about wealth, savings, and income strategies.
- “If you can’t manage $1,000, you’ll never manage $10,000.”
- “The biggest expense you’ll ever have is ignorance.”
- “Your budget tells the truth your mouth won’t.”
Motivation & Mindset
Hooks that inspire action and shift perspectives. Perfect for self-improvement, personal development, and motivational content that resonates.
- “What would your ideal day really look like?”
- “Your habits today are your bank balance tomorrow.”
- “Be the hardest worker in the quietest room.”
Myth Busting
Hooks that challenge common beliefs and misconceptions. These openers generate engagement by telling viewers what they've been getting wrong.
- “The most efficient way to ___ if you’re ___.”
- “But I’m not confident on camera…”
- “You don’t need a big launch—just conversations.”
Problem & Solution
Hooks that identify a pain point and promise a fix. The most reliable hook format — if your viewer has the problem, they'll stay for the solution.
- “Here’s what finally worked for me.”
- “Here’s what worked when nothing else did.”
- “Don’t blame yourself—blame this.”
Productivity & Habits
Hooks about efficiency, routines, and daily habits. Tap into the universal desire to do more with less time using these proven openers.
- “You don’t need more ideas—you need better execution.”
- “Quit starting over. Build a habit you won’t quit.”
- “Habits are proof of who you are, not who you wish to be.”
Relatability & Humor
Hooks that connect through shared experiences and humor. These openers make viewers think "that's so me" and instantly feel a connection.
- “This might get me canceled, but…”
- “Why is this so accurate?”
- “Why do I keep hitting snooze like it’s going to change reality?”
Sales & Persuasion
Hooks designed for selling products, courses, and services. These openers use persuasion psychology to move viewers toward action.
- “This one mistake is probably costing you sales right now.”
- “Want premium clients? Use this one phrase.”
- “Every sale starts with one word: “Imagine.”.”
Transformation Stories
Hooks built around before/after narratives and personal change. Nothing hooks viewers like a compelling transformation story.
- “Here's the story I usually don't tell.”
- “I didn’t start with talent, I started with effort.”
- “What I once envied—I now live.”
Urgency & Fear
Hooks that create a sense of urgency or highlight risks. These openers tap into FOMO and loss aversion to stop the scroll immediately.
- “This opportunity won’t be around tomorrow.”
- “You’re not ready for the consequences.”
- “This is the mistake I still laugh about.”