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Topic

Retention

2 guides and articles on Retention.

Editorial illustration of a retention curve graph over a vertical video frame, showing the 80% first-3-seconds mark

Top Attributes of High-Retention YouTube Shorts

Five attributes of high-retention YouTube Shorts: the 80% 3-second hook, the 73% average benchmark, on-screen text, pattern interrupts, and runtime discipline.

9 min read
Illustration of a short-form video timeline showing a strong promise-to-proof hook in the opening seconds.

How to Write a Video Hook for Shorts, TikTok, and Reels

Write stronger video hooks for Shorts, TikTok, and Reels with a promise-to-proof framework, caption mechanics, worked examples, and retention testing.

13 min read