The hook library for short-form video
3,546 proven opening lines for TikTok, Reels, and Shorts. Filter by topic and style, copy what works, skip the brainstorming.
Browse hooks by category
Every hook, organized by the job it does. Open a category to copy any of its hooks or turn one straight into a video.
Authority & Proof
Hooks that establish credibility and expertise. Use stats, credentials, and experience-based openers to grab attention from viewers who value authority.
- “After working with 100+ clients, I noticed this pattern…”
- “I thought this advice was cliché—until it made me $50K.”
- “This “random” win wasn’t random at all.”
Business & Marketing
Hooks for business, startup, and marketing content. Grab attention with revenue numbers, growth tactics, and insider strategies that entrepreneurs can't scroll past.
- “Most businesses don’t fail from competition—they fail from bad decisions.”
- “Don’t focus on followers—focus on customers.”
- “No one remembers features—they remember feelings.”
Curiosity & Intrigue
Hooks that create an irresistible information gap. These openers make viewers need to keep watching to satisfy their curiosity.
- “I found something that doesn’t add up…”
- “I found the missing link.”
- “I didn’t think it would matter, but it did.”
Money & Finance
Hooks about money, investing, and financial freedom. Tap into one of the most searched topics with openers about wealth, savings, and income strategies.
- “If you can’t manage $1,000, you’ll never manage $10,000.”
- “The biggest expense you’ll ever have is ignorance.”
- “Your budget tells the truth your mouth won’t.”
Motivation & Mindset
Hooks that inspire action and shift perspectives. Perfect for self-improvement, personal development, and motivational content that resonates.
- “What would your ideal day really look like?”
- “Your habits today are your bank balance tomorrow.”
- “Be the hardest worker in the quietest room.”
Myth Busting
Hooks that challenge common beliefs and misconceptions. These openers generate engagement by telling viewers what they've been getting wrong.
- “The most efficient way to ___ if you’re ___.”
- “But I’m not confident on camera…”
- “You don’t need a big launch—just conversations.”
Problem & Solution
Hooks that identify a pain point and promise a fix. The most reliable hook format — if your viewer has the problem, they'll stay for the solution.
- “Here’s what finally worked for me.”
- “Here’s what worked when nothing else did.”
- “Don’t blame yourself—blame this.”
Productivity & Habits
Hooks about efficiency, routines, and daily habits. Tap into the universal desire to do more with less time using these proven openers.
- “You don’t need more ideas—you need better execution.”
- “Quit starting over. Build a habit you won’t quit.”
- “Habits are proof of who you are, not who you wish to be.”
Relatability & Humor
Hooks that connect through shared experiences and humor. These openers make viewers think "that's so me" and instantly feel a connection.
- “This might get me canceled, but…”
- “Why is this so accurate?”
- “Why do I keep hitting snooze like it’s going to change reality?”
Sales & Persuasion
Hooks designed for selling products, courses, and services. These openers use persuasion psychology to move viewers toward action.
- “This one mistake is probably costing you sales right now.”
- “Want premium clients? Use this one phrase.”
- “Every sale starts with one word: “Imagine.”.”
Transformation Stories
Hooks built around before/after narratives and personal change. Nothing hooks viewers like a compelling transformation story.
- “Here's the story I usually don't tell.”
- “I didn’t start with talent, I started with effort.”
- “What I once envied—I now live.”
Urgency & Fear
Hooks that create a sense of urgency or highlight risks. These openers tap into FOMO and loss aversion to stop the scroll immediately.
- “This opportunity won’t be around tomorrow.”
- “You’re not ready for the consequences.”
- “This is the mistake I still laugh about.”