Problem & Solution hooks
Hooks that identify a pain point and promise a fix. The most reliable hook format — if your viewer has the problem, they'll stay for the solution.
Bold Claim hooks
12 hooks in this category
“Here’s what finally worked for me.”
“If you’ve tried everything and nothing worked, watch this.”
“The fix is simpler than you think.”
“This method works when nothing else does.”
“Here’s what worked when nothing else did.”
“This mistake is keeping you broke.”
“If you’re tired of guessing, do this.”
“Don’t blame yourself—blame this.”
“Think you’ve tried everything? Think again.”
“If you feel stuck, you’re not broken—you just need this.”
“You’re not lazy—you just haven’t fixed this.”
“Here’s what finally worked for me after years of trying.”
Story hooks
2 hooks in this category
“I thought nothing would work… until this did.”
“I see this mistake every day—and it’s keeping you stuck.”